Survey results from Masthead and Article title fonts.

Here are the survey responses that we collected from 25 people within our target audience age range. You can see that our target attentions attention was grabbed from the font perpetua, although the same people thought that Bell MT was the most suitable font for their local newspaper. Even though the perpetua font was attention grabbing our responses from our audience thought that Bell MT was more attractive, with eleven out of twenty-five voted. Therefore we knew that we were going to be using Bell MT for the Haverhill Weekly Gazette yet we did not know that if we were going to use the font in italics or bold. We asked this question in our survey and the results came back with eighteen people choosing bold. In our survey we also asked if our target audience would prefer to see the font for the masthead and article titles in upper case, or lower case, the majority vote came out to be that they preferred upper case.