Here are the results from our survey, you can see that Franklin Gothic Book was selected for the font that looks the most professional, Euphemia UCAS was the majority vote for the easiest font to read and the last question showed results that Franklin Gothic Book was the font that our audience would like to read in their local newspaper. Like the other survey we asked if they would like to see the font round or blocked in their local newspaper and if block or rounded grabbed their attention first, both response came back with block font being the most popular.
Therefore from this feedback we are going to use Franklin Gothic Book text for the copy. Using block, lower case letters to make the font easy to read.
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