Survey results for font copy.

Here are the results from our survey, you can see that Franklin Gothic Book was selected for the font that looks the most professional, Euphemia UCAS was the majority vote for the easiest font to read and the last question showed results that Franklin Gothic Book was the font that our audience would like to read in their local newspaper. Like the other survey we asked if they would like to see the font round or blocked in their local newspaper and if block or rounded grabbed their attention first, both response came back with block font being the most popular. 

Therefore from this feedback we are going to use Franklin Gothic Book text for the copy. Using block, lower case letters to make the font easy to read. 

Fonts for the copy.

Like the fonts for the masthead and article titles we are doing the same type of thing, by choosing six fonts that we think are suitable for the copy and then create a survey and ask 25 people who are our demographic audience and ask them five questions and then go for the majority vote and then choose the font which they would most like to see in their local newspaper.

Survey results from Masthead and Article title fonts.

Here are the survey responses that we collected from 25 people within our target audience age range. You can see that our target attentions attention was grabbed from the font perpetua, although the same people thought that Bell MT was the most suitable font for their local newspaper. Even though the perpetua font was attention grabbing our responses from our audience thought that Bell MT was more attractive, with eleven out of twenty-five voted. Therefore we knew that we were going to be using Bell MT for the Haverhill Weekly Gazette yet we did not know that if we were going to use the font in italics or bold. We asked this question in our survey and the results came back with eighteen people choosing bold. In our survey we also asked if our target audience would prefer to see the font for the masthead and article titles in upper case, or lower case, the majority vote came out to be that they preferred upper case. 

Fonts for the Masthead and Article titles.

Even though I had already completed some research into the use of fonts within local newspapers. I had collected the fonts off the internet and therefore could not use them in the Haverhill Weekly Gazette as I was using the programmes Photoshop and Indesign, where these fonts were not available. As a group we went through some of the fonts available on both programmes. We knew that we were going to have two different types of fonts for the masthead and article titles and different font of the copy. We thought it was suitable to go through these two programmes as a group and decide what eight fonts we thought were appropriate for the masthead and article titles. We then decided to create a survey and ask our target audience what font they thought suitable for the Haverhill Weekly Gazette. 

Creating the front page of the Haverhill Gazette.

After completing all of my research I shall now go on to creating the front page of the local newspaper. I understand that to achieve a good front page of the local newspaper you need to be organised and it shall take a lot of drafts and planning. Therefore I shall use my time planning sheet, that I created at the start of the course, as a guide to follow to help me achieve the best I can.

Planning for the front cover: Fonts.

I knew that looking at font would be difficult and would be a long process as there are so many that I could use for my local newspaper. Yet I know I can't just choose the first font I see, I will have to look into great depth at the font and then decide which one shall look best for the Haverhill Weekly Gazette.
Here are some of the fonts I found. I used the programme ISSUU to upload the the images of the text.

Open publication - Free publishing - More font

Final decision for the colour pallet for the Haverhill Weekly Gazette.

To help me decide what colour pallet to use for the Haverhill Weekly Gazette I decided to ask a range of people, aged between 19 - 30 - our target audience, to decide on what colour pallet they found was appropriate. To retrieve the data we used the sheet with all the choices of our colour pallets and surveyed 25 people asking them what three colour pallet would they prefer to see in their local newspaper. The results came back with 19 people preferring black, grey and red.
I think that this decision is a suitable for the Haverhill Weekly Gazette as these colours are very appealing and draw in the attention of others.